A research agent that knows where the claim must stop.
A healthcare startup wanted a credible way to open doors at target accounts: hospitals now have to publish their prices, and that public data could show employers where they may be overpaying. But the files hospitals publish are messy and easy to misread, and one overstated savings claim in a first meeting would sink the company's credibility before the relationship even starts.
No CRM or sales tool does this kind of research out of the box, and the commercial healthcare-analytics platforms that do are built for insurers and large brokers — far more product, at far more cost, than a startup that wants trustworthy talking points for a few dozen target accounts.
A focused research agent does the digging: it pulls down the public pricing files, cleans them up, compares only prices that can honestly be compared, and drafts a short brief for each target account. Just as important, it is built to hold back — when the evidence is thin it says so, and every claim that reaches a sales conversation is reviewed by a person first. It runs on public data alone, and the founders operate it themselves.
- 01Find the sources
- 02Gather the files
- 03Clean them up
- 04Compare prices
- 05Check each claim
- 06Write the brief
The founders walked into broker and employer conversations with a pricing story they could defend and sharp questions to test it — not a savings promise they couldn't back up. Anyone on the team can see exactly why each comparison made the cut, so the story holds when a sophisticated buyer pushes back.