All fieldwork

A research agent that knows where the claim must stop.

THE SITUATION

A healthcare startup wanted a credible way to open doors at target accounts: hospitals now have to publish their prices, and that public data could show employers where they may be overpaying. But the files hospitals publish are messy and easy to misread, and one overstated savings claim in a first meeting would sink the company's credibility before the relationship even starts.

No CRM or sales tool does this kind of research out of the box, and the commercial healthcare-analytics platforms that do are built for insurers and large brokers — far more product, at far more cost, than a startup that wants trustworthy talking points for a few dozen target accounts.

WHAT WE BUILT

A focused research agent does the digging: it pulls down the public pricing files, cleans them up, compares only prices that can honestly be compared, and drafts a short brief for each target account. Just as important, it is built to hold back — when the evidence is thin it says so, and every claim that reaches a sales conversation is reviewed by a person first. It runs on public data alone, and the founders operate it themselves.

  1. 01Find the sources
  2. 02Gather the files
  3. 03Clean them up
  4. 04Compare prices
  5. 05Check each claim
  6. 06Write the brief
1.85Mrows of published hospital prices reviewed
296true apples-to-apples price comparisons
5comparisons strong enough to use
BUILT-IN SAFEGUARDS
Public data onlyApples-to-apples comparisons onlyNo overstated claimsEvery dropped comparison explainedA person signs off before anything goes out
WHAT CHANGED

The founders walked into broker and employer conversations with a pricing story they could defend and sharp questions to test it — not a savings promise they couldn't back up. Anyone on the team can see exactly why each comparison made the cut, so the story holds when a sophisticated buyer pushes back.

WHAT THE TEAM GOT
A vetted list of public data sourcesAutomatic collection of the pricing filesAn organized library of the evidence behind each claimEvery claim graded by how strong it isA short brief for each target accountA dashboard to track the research

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